Intellectual Property Audit

Printer-friendly versionPrinter-friendly version

Identifying the Intellectual Assets that reside within an organisation is not always straightforward.  The following lists some categories and items that can help to identify what Intellectual Assets an organisation owns.  This is the first step in carrying out an Intellectual Property Audit.  Intellectual Assets are classed as intangible assets.

Brand

  • Registered company names
  • Trade names
  • Product names
  • Copyright
  • Registered website domain names
  • Registered trade marks
  • Unregistered trade marks
  • Logos
  • Colour schemes
  • Sounds and gestures

Contracts

  • Licensing Agreements
  • Non-Disclosure Agreements
  • Consulting Agreements
  • Strategic Alliances
  • Joint venture agreements
  • Franchise agreements
  • Sub contract agreements
  • Service Level Agreements
  • Employment contracts

Product

  • Training packages
  • Computer software
  • Software licenses
  • Manuals
  • Standard operating procedures
  • Publications
  • Technical know-how
  • Proprietary database structures
  • Engineering structures
  • Product development technology and methods
  • Manufacturing processes and procedures
  • Technical expertise
  • Trade secrets
  • Certifications (CE mark)
  • Patents
  • Licenses

Intellectual Property

  • Copyright
  • Registered trademarks
  • Patents
  • Registered designs
  • Unregistered designs
  • Database rights

Customers and Suppliers

  • Customer lists
  • Supplier lists
  • Market share
  • Client lists
  • Dealer Networks
  • Supplier Networks
  • Repeat business
  • Market know-how
  • New market knowledge
  • Local intelligence

Business Organisation

  • Acquisition plans
  • Reorganisation plans
  • Organisation vision
  • Organisation strategy
  • Geographic location
  • College and university affiliations
  • Business networks
  • Personal networks
  • Business plans
  • Training plans
  • Marketing plans
  • Policies and procedures

External facing factors

  • Imaging enhancing customers
  • Image enhancing suppliers
  • Membership of professional bodies
  • Recommendations and endorsements
  • Standards (ISO)
  • Accreditations
  • Competitor analysis
  • Market information
  • Public perceived values and philosophy of the organisation
  • Awards

Staff

  • Leadership
  • Creative capability
  • Management experience and expertise
  • Business Leadership
  • Field based organisation
  • Trained staff (certifications)
  • Credibility (respected by peers)
  • CVs