As part of the process of developing or establishing a social enterprise it is worthwhile carrying out a PEST analysis (Political, Economic, Social, and Technology) as early as possible. A PEST analysis is used to help assess the market for a business or project. It is best used for business and strategic planning, marketing planning, and business and product development. As a PEST analysis is generally concerned with external factors, a PEST will ordinarily be carried out before a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) which is more concerned with factors within the organisation. In general it is worth carrying out a PEST analysis with a cross section of the organisation’s stakeholders. Below are some prompts that could be used:-
- Is there any new legislation that could affect you?
- Are there any government policies that could affect you?
- Are there any new grants or funding policies of relevance?
- Could you be affected by any pressure groups?
- What environmental factors could affect you?
- How is the economy affecting us?
- Could you be affected by international economic changes?
- How will you be affected by taxation changes?
- Are there any market trends or cycles affecting your work?
- Are there any changes happening within your industry?
- What attitudes might affect your customers?
- Is there any relevant media coverage?
- Are there any role models or trends that are making differences to your customers?
- Are there any key events scheduled?
- Are there any issues arising that are specific to your customers?
- Are there any technology changes or upcoming trends that could be relevant?
- Are consumers affected by new technology in such a way that they could buy or use our products/service?
- Are there any intellectual property issues you need to be aware of?
- Is there any potential innovation?
PEST or SWOT - ?
PEST Analysis is generally used for assessing the market and is normally carried out before a SWOT.
SWOT is generally used for assessing the business or proposal and is normally carried out after a PEST.